Beyond Broadcast Messages
WhatsApp is where your customers already are. Done poorly, automation feels like spam. Done well, it shortens support queues, confirms orders, and routes complex issues to humans with full context.
Compliance and Consent
Start with explicit opt-in, approved message templates, and clear quiet hours. Store consent timestamps and campaign IDs so audits are straightforward.
Human + Bot Design
Automate FAQs, status updates, and appointment reminders. Escalate sentiment spikes and payment failures to agents with the full conversation transcript — never make customers repeat themselves.
Measurable Outcomes
Track first-response time, resolution rate, and opt-out rate. The goal is fewer tickets and higher CSAT, not message volume.